Mission Style
Mission Style
On the Mission's Arepa Trail
Maybe S.F. sandwich culture is advanced enough to allow for variations like the arepa, South American specimens that aren't exactly sandwiches. In today's "Eat" column in SF Weekly, food c...
 MADE IN AMERICA QUEEN MISSION AMISH STYLE SOLID OAK BEDROOM SET FURNITURE US $4,387.00 
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 New Tiffany Style Basket Weave Mission Table Lamp US $111.95
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 Handmade Sir Adam Mission Style Mantel Clock with Chimes and Pendulum US $165.00
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 New Mission Style Round Shade Sonoma Table Lamp US $115.95
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 Brass drawer PullsDrk Ant Fin Mission Style 10 lots US $37.50
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 Authentic Ohios Amish Country Furniture Mission style reclining love seat US $935.00
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 Mission Valley Full Queen Quilt White embroidered floral antique style Red blue US $24.99
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 Leslie Dame TVCO60 W Corner Mission Style TV Console in Walnut Open Box Special US $335.00
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 Plant Stand Oak Table Mission Style US $27.99
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 Stained Glass Mission Style Wall Sconce Arts and Crafts Light NWT 13 Wide US $12.00
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 2 Arts and Crafts Mission Style Lantern Exterior Lights Coach Lamp Slag Glass US $10.50
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 Mission style outdoor lighting fixture or indoor lighting fixture US $41.00
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 MISSION STYLE COFFEE TABLE WITH ROUNDED CORNERS US $38.00
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 Tiffany Style Stained Glass Mission Table Lamp US $25.00
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 ARTS AND CRAFTS WARM GLOW ACCENT LAMP MISSION STYLE US $175.00
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 ARTS CRAFTS 11 X 14 PICTURE FRAME MISSION STYLE US $75.00
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 ARTS CRAFTS MISSION STYLE LARGE DISPLAY EASEL US $55.00
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 ARTS CRAFTS 8 X 10 MISSION STYLE PHOTO FRAME US $65.00
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 Mission Style TV Entertainment Center US $75.00
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 Mission Style 3 Light Iron Chandelier US $200.00
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 Rustic Mission Style Table Lamp US $119.89
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 Tiffany Style Mini Table Lamp Mission Style Promotion Now US $36.99
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 48 HANDCRAFTED METAL CANDLE HOLDER RUSTIC HACIENDA MISSION SHABBY CHIC STYLE US $329.00
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 Entertainment Center Cabinet MISSION STYLE OAK US $360.00
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 Wagner Ware Magnalite Oven Roaster Mission Style Frank Lloyd Wright design US $79.95
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 Oak Full Size Mission Style Bed Headboard Footboard PLUS Bonus if BUY IT NOW US $850.00
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 LOT OF 10 BLACK IRON ARTS AND CRAFTS MISSION STYLE DRAWER PULLS FREE SHIPPING US $14.99
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 Mission style Lantern Night Light Arts and Crafts Inspired US $90.00
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 Tiffany Style Stained Glass Mission Lamp Aspen w Bulbs US $124.99
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 ANTIQUE ANDIRONS MISSION ARTS CRAFTS STYLE CAST IRON US $55.00
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 Stained Glass Tiffany Style Mission Table Lamp 16 Shade US $138.95
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 Wall Sconces Mission Inn Style Design Pair Minka Lavery US $49.95
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 Gorgeous 34 in Square Tuscan Tile Top Mission Style Fire Pit US $199.95
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 Mission Style Mantel Clock US $89.99
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 Stained Glass Tiffany Style Mission Table Lamp 15 Shade US $149.95
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 Tiffany Style Stained Glass Mission Table Lamp 18 Shade Double Lit US $188.95
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 Tiffany Style Stained Glass Mission Design Table Lamp 15 Shade US $174.95
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 Stained Glass Tiffany Style Mission Table Lamp 14 Shade US $116.95
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 Mission Stained Glass Tiffany Style Table Lamp 16 Shade US $158.95
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 ARTS CRAFTS STYLE MISSION OAK HANGING BOOKSHELF US $273.99
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As a strategic planning consultant and facilitator, I have helped many companies write their vision and mission statements. There are key components to include and it often takes hours to write because at a core, personal level, the boss or team are writing down who you are and what needs to be done, together. The best style example that I have seen was Starbucks' 2004 version of a blended mission, vision statements on their website and in their SEC filings with seven key components.
In the mission and vision statements, use the active voice. The objective is to write concisely and clearly for the target audience so it motivates and to include seven key components. Some components should be combined, less is more! Using Starbucks' formal statement to the SEC as an example, "Starbucks Corporation purchases and roasts high-quality whole bean coffees and sells them, along with... primarily through Company-operated retail stores." That defines the business, the first three components are:
- Who - Starbucks Corporation
- What - purchases and roasts high-quality whole bean coffees and sells them, along with...
- How - primarily through Company-operated retail stores
In the mission statement to its customers, "Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow" the next two components are:
- A promise to the customer - the premier purveyor of the finest coffee
- The geographic focus - in the world
In their 2004 vision for their employees, "To establish Starbucks as the most recognized and respected brand in the world," the last two components are:
- A goal that stretches - the most recognized and respected brand in the world
- Sometimes you add a timeline, a goal to complete achieve the vision by a certain time.
Compare their current version on their website to the 2004 example below, which will explain how the company is changing. It is quite a change. The best vision and mission statements combine the essence of the business's vision and mission - clear, concise, direct. The better your brand is known, the less you need to say. If you can do all 7 in a short phrase, outstanding. It is hard to do!
Clint Burdett CMC. A strategic planning consultant, expert strategic planning facilitator and executive coach. Author of "A Practical Guide to Strategy Formulation: A Comprehensive Resource for the Strategic Planning Team" at http://www.clintburdett.com.
Mission Style
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